"GOLD is used as an anti- aging ingredients, as it can Help reduce inflammation, which is a cause of acne and hyper - pigmentation,," explained Dr. Paul jarrod Frank, an N.Y.C based cosmetic dermatologist. "when applied topically, it also helps brighten the skin." *GOLD is said to minimize collagen depletion and boots elasticity. It is known to increase the basal cells on the skin. *This serum gives you a powerful overnight repair that delays aging, fight wrinkles & brightens up the skin. *GOLD DIGGER hydrates and firms skin, delicate eye and mouth area using plant placenta DNA, nature's building blocks. It also heals repairs skin.